AI-Native Product Management
Decide faster.
Ship smarter.
One AI workspace. Signal, PRD, Prototype, Ship
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Tuesday, Feb 27
Good morning, Sarah
Active Signals
47
+12 today
In-Flight PRDs
6
2 ready
Shipped This Month
3
89% adoption
Recent Signals
Export CSV broken on large datasets
Zendesk · 23 signals
Need bulk editing for product catalog
Intercom + Reviews · 15 signals
Onboarding flow too many steps
Interviews · 8 signals
Competitor launched AI-powered search
Competitor Intel · 1 signals
The Problem
Tools don't talk.
You translate.
60-70% of your week isn't strategy. It's translation work.
Scattered signals
Feedback everywhere. You synthesize it all manually.
PRDs from scratch
Copy-pasting templates, digging through notes, starting over every time.
The stakeholder tax
You shipped it. Now write five versions of what you built.
Still no prototypes
PRD done. Now wait weeks for design. Keel generates prototypes in minutes.
The Solution
One workspace. One loop. Zero busywork.
Signal in. Intelligence out. AI handles the translation. You do the thinking.
Every signal. One feed.
Ingests tickets, interviews, reviews, competitor moves. Clusters and ranks automatically.
Signal Feed
47 activeUsers report CSV exports timing out or producing corrupt files when dataset exceeds 10k rows. Affects enterprise accounts disproportionately.
Multiple customers requesting ability to edit multiple product entries simultaneously. Currently requires one-by-one updates.
New users find the 7-step onboarding flow overwhelming. Drop-off rate at step 4 is 38%. Interviews confirm it feels "too long."
Acme added AI-powered search to their product catalog. 3 customers mentioned this in recent interviews.
From signal to spec. With evidence.
Signals become requirements. Requirements map to your roadmap. Gaps get flagged.
Bulk Product Editing
Enable merchants to select and edit multiple product entries simultaneously, reducing catalog management time by an estimated 60%.
Requirements
Multi-select interface for product list with shift+click and checkbox support
Bulk edit panel supporting: price, category, tags, status, inventory
Undo/redo support for bulk operations with confirmation dialog
CSV import/export for bulk updates (connects to export fix)
Success Criteria
I've drafted this PRD from 15 support tickets, 4 interview mentions, and 2 app reviews about bulk editing. The CSV requirement connects to the export bug cluster — should I link them?
Yes, link them. Also, the real problem isn't just editing — it's that they need different views per role.
Good catch. I've added R-105: Role-based views for catalog management. 3 interview transcripts support this — adding them as evidence. Updated priority scoring.
PRD to prototype in minutes.
PRDs become on-brand prototypes in your design system. Iterate, review, hand off — everything linked.
Bulk Product Editing
Inter · 8px grid
"Make the CTA more prominent, add a progress indicator for bulk operations"
Ship it. Then know if it worked.
Ships. Monitors adoption vs. success criteria. New signals link back. Loop closes.
Notification Preferences Redesign
PRD-047 · Sprint 12 · Shipped Jan 13, 2026
Adoption
Support Tickets
↑ Above expected
Sentiment
2 positive, 1 negative
Timeline
Success Criteria
30% adoption in 30 days
18% at day 14
Reduce notification-related tickets by 50%
Down 35% so far
User satisfaction score > 4.0
3.2 avg rating
• "Can't find where to change notification preferences" — Zendesk #4821
• "The opt-in flow is confusing, I gave up" — App Review
• Interview mention: "Notifications are better but hard to discover"
Proactive Intelligence
Keel has opinions.
“14 roadmap items with zero signal support. What’s driving these?”
“Competitor shipped this. You have 23 tickets requesting it. It’s at Sprint 18.”
“Shipped 2 months ago. 18% adoption vs. 30% target. Here’s what users are saying.”
Evidence, not gut feel.
A Day in the Life
Tuesday with Keel.
What happens when the busywork disappears.
Resume
Prototypes from yesterday’s PRD ready. Review, iterate via chat, approve.
Triage
12 tickets clustered into 2 issues. 1 competitor move. 3 reviews. Convert, map, sync to Linear.
Handoff
Designs to the team with PRD and AI-generated vision summary. One link.
Interview
Recording auto-ingested. Keel extracts requests, matches existing signals.
Synthesize
New cluster forms. Bundle into PRD. Set success criteria. Generate prototypes.
Loop Check
Shipped feature at 18% adoption. 3 tickets about confusing flow. Keel recommends redesign. Done.
What you didn't do:
Copy-paste between tools, rewrite updates for 5 audiences, dig through templates, lose context.
Get Started
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