Product

The full PM loop. One workspace.

From raw signal to shipped feature to measured impact. Each module feeds the next.

01DISCOVER

Every signal. One feed.

Ingests from Zendesk, Intercom, reviews, transcripts, competitors. Categorizes, clusters, ranks by impact.

  • 47 duplicate tickets → one signal card
  • Cross-source correlation boosts priority
  • Competitor intel in a separate view
KeelDiscover: Signal Feed
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3 new clusters detected since yesterdayAI Summary

Signal Feed

4 active
Search signals, sources, and roadmap links...
02DECIDE

From signal to spec. With evidence.

Signals become requirements. Keel drafts, you refine. Scores using RICE, ICE, or custom.

  • Auto-maps against Jira/Linear roadmap
  • Flags gaps and unvalidated items
  • PRDs trace back to source signals
KeelPRD: Bulk Product Editing
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DraftAuto-generated · 3 source signals

Bulk Product Editing

Enable merchants to select and edit multiple product entries simultaneously, reducing catalog management time by an estimated 60%.

Requirements

Keel AI

I drafted this PRD from 15 support tickets, 4 interview mentions, and 2 app reviews about bulk editing. Which part should I refine next?

Yes, link the export bug and make sure the evidence is visible.

The draft is now linked to the CSV reliability bug so design and engineering can scope the dependency together.

Refine this PRD...
03DELIVER

PRD to prototype in minutes.

Generates interactive prototypes in your design system — your colors, components, spacing. Not generic wireframes.

  • Upload existing designs once. Keel extracts your system automatically.
  • Shared workboard for PM + designer
  • Engineering handoff with everything linked
KeelDeliver: Prototype Generator
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Generated Prototype
Products
V2 selectedProgress 74%
Widget Pro
Tools$49Active1,247
Gadget Plus
Electronics$89Active834
Accessory Kit
Accessories$24Draft2,100

Designer feedback

“Make the bulk action more prominent and show progress while the update runs.”

04DRIVE

Ship it. Then know if it worked.

Monitors adoption, tickets, sentiment against success criteria. New signals link back to the original PRD.

  • Auto check-ins at 1 week, 1 month
  • Surfaces underperforming features
  • Feeds insights back into Discover
KeelDrive: Feature Monitoring
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ShippedNotification Preferences Redesign

Feature monitoring

PRD-047 · Sprint 12 · Range 7d

Health Score
68
Watching closely

Adoption

12%/ 30% target

Support Tickets

1new in range

Early friction

Sentiment

Mixed

Signal reconnect is still driving the roadmap loop.

Success Criteria

30% adoption in 30 days

At Risk

12% after week 1

Reduce notification tickets by 50%

On Track

Down 22%

User satisfaction score > 4.0

At Risk

3.4 avg rating

3 new signals reference this feature
Keel recommends redesigning the opt-in discovery flow

Cross-Cutting

One ship. Five updates. Zero rewriting.

Same source of truth. Five audiences. Keel generates all of them.

KeelStakeholder Comms
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Stakeholder Updates

Notification Preferences Redesign · Generated from PRD-047

Active Preview

Engineering

Approved

Technical release notes

Breaking changes: notification API v2 is deprecated. Migration requires updating webhook URLs to /v3/notifications and enabling granular preference flags.

Engineering

Technical release notes

Approved

Customer Success

Enablement doc

Draft

Sales

Talk track

Draft

Marketing

Messaging brief

Draft

Execs

Business update

Draft
Engineering
Technical release notes
CS
Enablement doc
Sales
Talk track
Marketing
Messaging brief
Execs
Business update

Keel Intelligence

Ask anything. About everything.

Keel's AI lives across your entire workspace. It remembers every signal, every PRD, every shipped feature, every decision.

“Highest priority requirement I haven’t addressed?”
“How’s the feature we shipped last month?”
“Summarize 30 days of support tickets.”
“Draft a PRD from these 5 requirements.”

See it in action.

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