About
We built the PM tool we couldn't find.
Product management is drowning in translation work. Every tool covers part of the problem. We cover all of it.
Every PM tool is a
point solution pretending
to be a platform.
The PM is the integration layer.
We built Keel because the answer isn't another tool in the stack. It's one workspace where the AI translates and the PM thinks.
Why “Keel”
The backbone you can't see.
A keel runs the full length of a ship's hull, below the waterline. Without it — no stability, no direction, no structure.
Stability
One source of truth for signals, specs, and decisions. No more reconciling six tools.
Direction
Every feature traces back to evidence. Every decision has context. The loop closes itself.
Structure
AI handles the translation between steps. You stay in flow, thinking about what matters.
That's what's missing in product management. The invisible backbone that connects everything.
What We Believe
Every PM step can be AI-accelerated.
What's missing isn't the AI. It's the harness that chains steps together and closes the loop.
Raw AI capabilities mean nothing without structured workflows that chain steps together and close the loop across the product lifecycle.
PMs lose hours gathering context scattered across tools. The workspace that holds all context together is the workspace that wins.
The best product decisions come from PMs who spend time on strategy and judgment, not copy-pasting between six different tools.
Keel is that harness.
One workspace where the AI translates and the PM thinks.
Get Started
Join us on the journey.
We're building the workspace that should have existed years ago.
Free for early users. No credit card.